Client: NBC Universal - 13th Street
Job: 13th Street Brand Spot
Director: Guy Soulsby
Creative/Writer: Paul Wright
Design Direction: Mark Gouldie
Producer: Amanda Robinson
I pitched this idea for a 13th Street Campaign. My idea simply asked "Why 13?", as this number can have many meanings attached to it that could especially relate back to crime (the main genre of this channel). I developed moodboards and storyboards that were then adapted into a script and then given to the director to develop.
I was not part of the production for this how ever I was very happy to see an idea I had mature and come to life.
Below are some of the original images I pulled to sell in the idea to the rest of the teams at NBC Universal.